What are the most in-demand marketing skills right now?
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.
Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.
Is it time to come together? Mark Schaefer is considering a new live event. What are your thoughts?
Gary V believes college is a waste of time. Is it possible to succeed in a marketing career without attending marketing classes at a university?
One of the problems most companies face is the unintended consequences of technology and its especially acute today
You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.
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