Marketing and the unintended consequences of tech

unintended consequences

One of the problems most companies face is the unintended consequences of technology. Of course this has always been a problem, but its especially acute today because the cost of tech is slow low and the opportunity to implement it so rapid that it can get away from us.

This is the topic Tom Webster and I explore on the next episode of The Marketing Companion. We look at:

  • How Finland is proactively involving their citizens in the AI transition (read more here)
  • The fascinating problem when consumers don’t want to be part of your tech experiment (and you can’t do it without them, like Waymo’s self-driving cars). “
  • How Content Shock is hitting Netflix. The market leader in streaming video may lose to companies with deeper pockets as the content war rages on (Netflix is not the Future of Media)
Tom also muses about the possibilities of what our podcast would look like as a TV show. Huh? You won’t want to miss it!

Click on this link to listen to Episode 151

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here:

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