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Forget your website, create a social footprint

On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it. This is a critical […]

Seven crucial tips to help you keep up with technology

In my recent post on the time-sucking dragon known as the social web, Jody Pirello offered some comments on how she keeps up with the latest trends. I think this is […]

The ultimate guide to blogging when you don’t have time to blog

This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become […]

Learning from Cosmo: My fresher, sexier blog

One thing about blogging — Headlines matter! And this is what I’ve learned from standing at the grocery checkout line: Nobody does headlines better than Cosmopolitan magazine. So I’ve decided to tear a […]

This is the future of social media

Mark Schaefer makes 12 predictions about the future of social media

Is this the end of the social media purists?

I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard. One of the social […]

Most companies can’t connect social media efforts to success

For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly […]

Twitter smack-down: Pizza joint hit with $2 million lawsuit

Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth […]

The world’s most broken marketing process

Here’s my vote for the most clueless group of marketers in the world: real estate agents.I’ve had the misfortune of buying and selling a number of homes in the past […]