Will influencer marketing last?
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
In the past two weeks I’ve been hacked, scammed and impersonated. Now facebook stole my blog’s name. Time to fight back folks!
Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.
Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.
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