Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
Do you dream of publishing a book? Here are some first-hand lessons from the author of Return On Influence.
There are many different approaches to effective blogging. Here is a disciplined approach that may work for you.
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!
We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend
How did 2011 social media predictions fare? And what is on the horizon for 2012?
The social media scene has become a petty space filled with ugliness and self-promotion. What’s happened, and what can be done to reverse the trend?
Does having a large social media presence translate into job opportunities? Not necessarily. A story of social media exploration and frustration.
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