Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Four reasons why traditional book publishing is dying (and what’s next)

A discussion of a new book publishing model and a behind the scenes look at The Content Code

How to change your company culture for marketing success

Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?

Don’t block me bro: Internet ad blocking takes hold

Ad blocking seems to have the advertising industry in crisis but there doesn't seem to be a unified plan to do anything about it. Why?

Social Media in the workplace. Who needs it?

Is social media in the workplace a right?

Under-used social media platforms (and more)

Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms

A story of Internet haters, trolls and malcontents

How to handle Internet haters, trolls and malcontents

Best blog posts of 2014

A retrospective of the {grow} blog and the best blog posts of 2014

Google Pants and 10 Hilarious Highlights from The Marketing Companion

A year-end round-up of comic highlights from The Marketing Companion, Including Google Pants and social media book titles you will never see

6 Personal best practices for content creation success

Content creation success comes after a lot of experimentation and failure. Here are six ideas to get you over the hump