Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

Two technologies that will disrupt marketing strategy

Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion

Riffing on the future of digital marketing with Mitch Joel

Marketing thought leader Mitch Joel and educator Mark Schaefer explore the future of digital marketing

New insights into online radio, podcasting and Google +

Is Google+ finally a "real thing?" How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast

The good, the bad, and the ugly of #marketing conferences

Attending a marketing conference represents a big commitment and time and money. What to look for in a marketing conference.

Where does social media fit in the marketing mix?

Is social media today really about connecting or has it become another form of advertising?

Social Media Explained. Really.

Social Media Explained will get you up to speed on social media fundamentals fast!

Tips for incorporating public speaking into your marketing mix

Public speaking is an increasingly important part of the marketing mix. This podcast covers ideas to be a more effective marketing speaker

When did leadership become a dirty word?

The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy

Strategies to help your business overcome information overload

Ideas to overcome the information density that is increasing business marketing costs