A guide to free and easy influencer research tools
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
The truth about social media power and influence
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
Using Klout and social scoring for sales and marketing teams
Can you use Klout to help the effectiveness of your sales and marketing teams? Here’s a test case.
Get ready. Social scoring will change your life.
Social scoring is a new trend to identify social media influencers. Could it catch on with brands?