The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
B2B Social Media Case Study: How I made $47 million from my B2B blog
$47 million form blogging? It’s true. One of the most interesting and inspirational social media case studies ever!
Case Study: Caterpillar and blue collar social media marketing
One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that may be true, don’t assume you know where your customers are getting their information, especially if you haven’t checked for awhile. Even in the past […]
Case study: Fast-growing B2B expands social media exposure
Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social media in small businesses because he was witnessing it first hand. I invited him to share his inspiring success story … When I started at […]
ShipServ and one of the most interesting B2B social media case studies
ShipServ provides one of the most well known b2b social media case studies