No one cares about what you know, until they know you care

By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is that you care about something besides collecting money. When People Start to Care Influencers (or experts) have been always been present, but the social empowerment of the web today means […]

Four key marketing lessons to propel us into 2014

By Kerry Gorgone, {grow} Contributing Columnist 2013 is over. What are the key marketing lessons from that year that will help propel our efforts into the New Year? From Jay Baer’s Youtility to Brian Solis’s What’s the Future of Business, marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. […]

The ultimate guide to blogging when you don’t have time to blog

This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody.  I humbly submit a few practical ideas to help you become a time-efficient blogger. 1)  Leap.I mentioned this in a recent post, but it bears repeating. The number one challenge most bloggers face isn’t time, it’s CONFIDENCE. […]

It worked for Zappos. It probably won’t work for you.

Zappos* is a successful company with a well-publicized, aggressive employee use of social media.  In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, 50,000 videos and their employees tweet like rabbits in heat.  It’s worked for them and it’s a wonderful case study. I get it.  But it’s probably the wrong […]

8,000 Twitter followers. Now what?

Something amazing has happened.  I have nearly 8,000 Twitter followers in eight months.  How does somebody maintain a meaningful presence on Twitter with a crowd like that?  I’m a work in progress, but here’s what’s going on with me.  Maybe it will help you too! First, after I block out the creeps, I consider it an […]

Kernels of truth on social media marketing

If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked up at the Social Fresh conference held in Nashville this week. “Movements make their audience feel like rockstars.” To me, the highlight of the conference […]