What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
Posts Tagged ‘branding’
Why great customer service doesn’t matter like it used to
Are you trying to differentiate your business through great customer service? The author says it’s time to re-visit that strategy.
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
10 Epic Shifts that are Re-Writing the Rules of Marketing
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
How to be a marketing maverick in an old-fashioned industry
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
The Marketing Companion Podcast
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