The most powerful advice I ever received for my business, and my blog
The most powerful advice I ever received came down to one important sentence from a remarkable teacher.
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Social media and the end of empathy
Business success is built on empathy. Are we losing this ability?
Establishing a global social media foothold (video)
If you can’t see the video above, please click here: Mark Schaefer interviews Dr. Jon Buscall. What if you had the opportunity to establish yourself as a pioneering voice of authority in a region of the world that is relatively new to the idea of social media marketing? How would you start? During my recent trip […]
On Twitter, even casual interactions can deliver business benefits
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … and ended with the video about my business that you can view by clicking the image above. I was watching a Monday night football game […]
8,000 Twitter followers. Now what?
Something amazing has happened. I have nearly 8,000 Twitter followers in eight months. How does somebody maintain a meaningful presence on Twitter with a crowd like that? I’m a work in progress, but here’s what’s going on with me. Maybe it will help you too! First, after I block out the creeps, I consider it an […]
The social web is starting to feel like high school
A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. I compared it to an exclusive country club. But as I’ve reached a wider audience and gained more experience on the social web, I’m learning that some of the online behaviors deserve even less credit than that.  A […]
The curious case of the Twitter Quitters
One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner Enormous, global market potential (needs a lot of awareness) Small budget No time to blog, develop content, etc. Tech-savvy Is a […]
How do I get my boss to understand social media?
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your […]
Five social media myths that MUST STOP NOW!
These five social media myths must stop now!