This Chatbot re-humanized the conversation
Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all your questions — except the ones that you need answered. So when Mark Schaefer introduced his MarkBot creation, my first reaction was a hard pass. […]
When it’s time to abandon a strategy and listen to the world
Too many business leaders fall in love with a vision. But there is a time to abandon a strategy and listen to where the world wants to take you.
The advantage of having a job before starting your own business
The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
10 Golden Rules of Personal Branding
Knowing the rules of personal branding can help you focus the priorities for on long-term success.
The two key business questions every website must answer
Answering these two key business questions will unleash your strategic direction.
Is embarrassment your entrepreneurial secret weapon?
Think you’re a lazy screw-up? Do people call you a contrarian? Quash your embarrassment, because this is your entrepreneurial secret weapon
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?