Four excuses for boring content that must stop NOW
Enough with the excuses! These four ideas will help you overcome boring content for your business.
How to overcome the fact that people are NOT reading your emails
Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem
The next generation of bloggers is here. And they are computers
Computers are writing rap songs, poetry and news stories. What is the impact of writing bots on business and marketing?
Ten ideas for the beginning blogger
If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop. 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or […]
Get out your dancing shoes, it’s time to blog
Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally something you would put on a resume. Let me explain. I often wonder, “Who really has the time to read all these blogs?” Don’t you […]
This is the future of social media
Mark Schaefer makes 12 predictions about the future of social media
The curious case of the Twitter Quitters
One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner Enormous, global market potential (needs a lot of awareness) Small budget No time to blog, develop content, etc. Tech-savvy Is a […]
An interview with GE’s Social Media Wizards
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social media initiative when doing research for an article on Social Media’s B2B Superstars. I’ve continued to be impressed with their aggressive and progressive approach to […]
The biggest obstacle to social media business success
This is the third in a series exploring the keys to achieving business benefits in social media: Â Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue the discussion with the second element, MEANINGFUL CONTENT. To turn online connections into serious business relationships, you need to surround your cyber-self with useful, interesting […]
Successful business blogging in just one step
This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One, and blogs for his company site, Beyond. John posed this question to me today: “If you had to give me the top 5 […]