business writing Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Four excuses for boring content that must stop NOW

Enough with the excuses! These four ideas will help you overcome boring content for your business.

How to overcome the fact that people are NOT reading your emails

Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem

The next generation of bloggers is here. And they are computers

Computers are writing rap songs, poetry and news stories. What is the impact of writing bots on business and marketing?

Ten ideas for the beginning blogger

If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I […]

Get out your dancing shoes, it’s time to blog

Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally […]

This is the future of social media

Mark Schaefer makes 12 predictions about the future of social media

The curious case of the Twitter Quitters

One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

The biggest obstacle to social media business success

This is the third in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue […]