business writing Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Four excuses for boring content that must stop NOW

Enough with the excuses! These four ideas will help you overcome boring content for your business.

How to overcome the fact that people are NOT reading your emails

Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem

The next generation of bloggers is here. And they are computers

Computers are writing rap songs, poetry and news stories. What is the impact of writing bots on business and marketing?

Ten ideas for the beginning blogger

If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I […]

Get out your dancing shoes, it’s time to blog

Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally […]

Is blogging a man’s job?

I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man […]

This is the future of social media

With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing. But I don’t think we have really seen […]

The curious case of the Twitter Quitters

One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]