Your organizational culture is your marketing
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Posts Tagged ‘case study’
Timeless customer service lessons from an epic Marriott fail
A customer service system meltdon created an epic Marriott Fail. Here is a lesson on what should have happened and change needed at the hotel chain.
Eight million views later, the ultimate branded content case study
What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
Social media never forgets. How YouTube killed the circus
A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets
Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
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