How to overcome Content Shock in a world of AI slop
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
Protecting Your Content From AI: Not So Fast!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
When to compromise with content
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
The LinkedIn growth secrets nobody talks about
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
Dissecting Apple’s disruptive marketing case study
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
The photo that changed my life (and maybe yours)
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
How to infuse humanity into an AI World
Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.