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  • Home
  • About
    • Mark W. Schaefer
    • Frequently Asked Questions
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    • Client List
    • Reputation
    • Disclosures
  • Speaking
    • Keynote speaker Mark Schaefer
    • Meeting Planner Resources
  • Publications
    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
    • Mark’s Books
    • Advertise with Mark
  • Community
  • Uprising
    • The Uprising
    • Photo Gallery
  • Classes
    • Join a Class
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    • Contact Details
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Tag: content marketing

Should I become a content entrepreneur with a blog or a newsletter?

Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.

I just built a content showroom

My website is over-stuffed. So I needed a content showroom to get my work in the hands of those who need it most!

Are you getting buried by the stylized persona?

The danger of the stylized persona and other timely marketing observations.

Seven daily habits to make you a more consistent content creator

You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.

Why you need to build a content strategy on rented land. In fact, you have no choice.

“Never build on rented land” is a cherished content strategy idea. But is it true?

How does content work in the world today?

Find out how content works in the world today through this fascinating debate.

Stop blaming short attention spans!

Attention spans are short. Guess again.

How to turn content creation into a lead generation strategy

You’re creating content. But do you view it as lead generation strategy?

Influencer crush, content marketing mush, TikTok slush

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

The singular importance of “Content Inc.”

A new edition of the beloved Content Inc. book deserves a place in your permanent collection.

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Our clients include:

Mark Schaefer's clients include Adidas, Johnson & Johnson, GE, Pfizer, and the U.S. Air Force

Mark has been featured in:

Mark Schaefer featured in Wall Street Journal, CNN, New York Times, BBC, and CNBC

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