A Unified Theory of Content Success: Can anybody create effective content?
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
How to Make Your Podcast Last 10 Years
The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
10 Benefits of Blogging Even if Nobody Reads It
While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
The sexiest part of content marketing isn’t your content
Five big ideas to make your headline drive content consumption and social sharing!
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.