The extraordinary power of curated content
There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.
Can you afford to do inbound marketing?
A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?
Content creation lessons from a tiny wedding toast
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
3 Timeless tips for selling your online product in an overcrowded market
Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market
Choosing the Right Podcast Topic (It’s Harder Than It Sounds)
Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.
Which is more important: The content, or the person?
What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
Finding your place on the web, when it seems so crowded out here
If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.
Don’t tell your story, ADD your story
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.