content marketing Tag Archives - Page 21 of 30 - Schaefer Marketing Solutions: We Help Businesses {grow}

There is no community on social media

One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.

Do People Trump Content in Marketing?

The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing

The art and science of developing an enterprise content strategy

Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.

If you stopped publishing your social content, would anybody notice?

Brooke Ballard articulates the concern of many: Is our social content making a difference or we just contributing to Content Shock?

What you need to know about emerging content forms

Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.

Why customer personas may be an outdated marketing technique

Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.

Why the economics of blogging are diminishing

Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.

Three marketing truths for an information dense world

This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.

Content Code: A blueprint for succeeding in a world of overwhelming information density

If you are facing an uphill battle against content competition, the content code is your blueprint forward to becoming the signal in a world of noise.