Marketing, Journalism, and Truth as Competitive Advantage
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
How do you make your content go viral — offline?
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. Â The information density of our world is overwhelming. Budgets and resources have been slashed. It seems that everything is working against our ability to connect with customers and share information that could […]
The Seven Elements of Smart Content
What is smart content and why is it important today?
Content marketing is not enough — The fulfillment gap
Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using the adjective interesting]. Despite the fact that we live in this hyper-service economy, this FAIL made pause and realize how far we have to go […]
8 Big Ideas to Drive B2B Buzz
A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. Yet despite the existence of an active industry association and a cluster of WOM-related innovative companies, we, as an industry, still haven’t produced something elemental — a repeatable, measurable model […]
Content Marketing is not Journalism
Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute and Lora Kolodny, a contributor to the New York Times and Money, sparred with the aggressive moderation of Tom Ashbrook , the host of NPR’s On Point, egging […]