Posts Tagged ‘content marketing strategy’

For business to win in the coronavirus crisis, head to the bottom of the pyramid

The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.

Why “resonance” is the future of SEO

The future of SEO still relies on content, but maybe not in the way you’re approaching it now.

Why branding is rooted in evolution. We brand to survive.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

What is the current state of content distribution? The answer is “who”

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Do you know what business you’re really in?

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

A content arms race started on February 01, 2013. A case study.

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

3 Examples that Prove the Power of Brand Storytelling

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.