content marketing strategy Archives | Page 3 of 8 | Schaefer Marketing Solutions: We Help Businesses {grow}

An indispensable guide to 12 possible content marketing strategies

Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Five reasons using controversy as a content strategy backfires

“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

If you’re not embracing native advertising, your content marketing strategy is obsolete

Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.

darth vader with a Medium mask lures marketers to join the dark side

The Dark Power of Medium

Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us–but we’ve been warned by our elders: owned media is the only true path