Four key marketing lessons to propel us into 2014
By Kerry Gorgone, {grow} Contributing Columnist 2013 is over. What are the key marketing lessons from that year that will help propel our efforts into the New Year? From Jay Baer’s Youtility to Brian Solis’s What’s the Future of Business, marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. […]
How to beat Hubspot at its own game
HubSpot is a relentless content machine. But that doesn’t mean the content marketing game is over
Wearable content: The X-factor that makes a social media plan soar
Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?
10 reasons why Twitter is content marketing’s best friend
You may have only 140 characters, but there are limitless opportunities to employ Twitter in your content strategy
Pimping your posts and the myth of the 80-20 rule
There’s this buzz going around about spending 80% of your social media effort on promotion. That is just not going to work. Here’s why.
The 6 critical questions guaranteed to drive your social media strategy
These are not easy questions, but if you can answer them, you’re on your way to a solid social media strategy
Why content marketing is a “do-over” for social media
Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.
The future of business: Six layers of customer engagement
Business success means mastering the six layers of customer engagement. Are you ready?
SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.