The Blog Post That Shocked the World
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
How to beat ChatGPT and the new wave of Content Shock
Feeling threatened by AI? There is only one way for creators to beat ChatGPT.
Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
“I’m sick of content marketing”
My friend is sick of content marketing. Can you still have a meaningful career in this field?
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20