The sad and mysterious tale of my invisible book
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
Posts Tagged ‘cumulative advantage’
How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
My COVID experience. An update
My COVID experience changed my life. Here’s what’s happened.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
Lessons from 120 book interviews in 10 weeks
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Why I hired a sensitivity reader when I wrote my new book
Hiring a sensitivity reader was a great business decision in a world turned upside down.
The tortuous story of a book cover
It’s not just a book cover. It’s an adventure!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.