Marketing strategy in a world of crappy customer service
Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.
How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.
Why “conversations” are the low-hanging fruit of any customer journey
Marketing innovaton and insight might be accessible to all businesses trying to understand the customer journey.
What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
3 Business tips to make the second half of your 2016 count
Mars Dorien shares three business tips he has learned from personal experience to help make the second half of your 2016 count.