Why Twitter is stuck (and will remain that way)
Twitter is stuck and there is only one way to save it.
Tech is opening up new marketing opportunities
The world is changing fast and each new shift creates unparalleled new marketing opportunities.
Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?
Is it time to eliminate the sales function?
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
Personalized content marketing, deadly AI and more insights from #SXSW 2018
In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.
Entrepreneurship, innovation and your will.
Entrepreneurship — What is the role of “will” in your business? Is it an untapped resource? A view from Elon Musk.