The future of branding your product is personal branding
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
What are the most in-demand marketing skills right now?
On the latest episode of The Marketing Companion, Mark and Tom discuss some surprising research on in-demand marketing skills and more.
How brands can avoid getting dragged down the aisle of internet infamy
Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.
Social media pioneer discusses employee advocacy success
I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key […]