Four overlooked B2B marketing ideas you can use now
What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.
Big data for marketing? You ain’t seen nothing yet.
Some of this new big data for marketing may be terrifying, but that won’t stop marketers from using it.
If you can’t measure marketing ROI, find the right alternative
By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that […]
Stop Nurturing Me
Today’s marketing “nurturing” is broken. This is what it should mean to you.
Do People Trump Content in Marketing?
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
The Best Way to Measure Thought Leadership
Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
Critical guidelines to help you determine your optimal online advertising partner
How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.
The Chasm of Expectations Between B2B Marketers and Buyers
By Eric Wittlake, {grow} Contributing Columnist If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended LinkedIn’s […]
Does Content Marketing Really Have a Confidence Problem?
Let’s revisit a common content marketing research statistic, turned myth, that is misrepresenting the state of content marketing today.
3 Steps to Building a Better B2B Target Account List
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie. Today, the right B2B Target Account List is even more important if you are […]