eric wittlake Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Four overlooked B2B marketing ideas you can use now

What’s next for your marketing initiative? Take a look at these overlooked b2b marketing ideas for inspiration.

Big data for marketing? You ain’t seen nothing yet.

Some of this new big data for marketing may be terrifying, but that won’t stop marketers from using it.

If you can’t measure marketing ROI, find the right alternative

By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” […]

Stop Nurturing Me

Today’s marketing “nurturing” is broken. This is what it should mean to you.

Do People Trump Content in Marketing?

The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing

The Best Way to Measure Thought Leadership

Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.

Critical guidelines to help you determine your optimal online advertising partner

How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.

The Chasm of Expectations Between B2B Marketers and Buyers

By Eric Wittlake, {grow} Contributing Columnist If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. […]