ethics Tag Archives - Page 6 of 7 - Schaefer Marketing Solutions: We Help Businesses {grow}

Content under attack … and a solution

Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.

The story of my blogging screw up

I went too fast and I delivered my first major blogging screw up today!

Social media sewage … and hope

I’ve started and trashed this article at least six times. As you will see, I have my reasons to be conflicted about publishing it. Yet I can’t deny this gnawing […]

Does Amanda Chapel matter?

The mysterious, mean-spirited, self-proclaimed “strumpette” Amanda Chapel is the most divisive personality in the social media movement. She relentlessly shoots poison darts at nearly every voice of authority on the social […]

How to be a friendly ghost (blogger, that is)

You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work in Bugs Bunny soon. Love […]

Why I "block" on Twitter

I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently “block” porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics.My friend was amazed. “Why take the time?” she asked. […]

Yes, it IS about the money

I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]

How do you handle a crowd of followers?

My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter […]

Alternative perspectives on social media impact

My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we […]