Why I "block" on Twitter
I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently “block” porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics.My friend was amazed. “Why take the time?” she asked. I was amazed back. Doesn’t EVERYBODY block? Guess not, but they probably should. Here’s why I “block and report” the unseemly ones from my tribe. […]
Yes, it IS about the money
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, “Where’s my money, honey?” In a business setting, social media relationships must eventually lead to making or saving money. Of course […]
How do you handle a crowd of followers?
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour! If you haven’t read some of the […]
Alternative perspectives on social media impact
My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we continue to explore the dangers and opportunities presented by the daily digital hurricane. Trevor Longino, CEO, Overnight PR.com I think, as we reach a point […]
Corporate social media guidelines emerge
social media guidelines emerge as a corporate priority
Who is the company voice on social media?
Should everybody be tweeting? Who owns the company voice on social media?