Posts Tagged ‘ethics’

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.

Weight Watchers won the internet but did it help their brand?

I was accused of digital ageism. But historic mentoring roles are being flipped.

Is there any way to fix Facebook? Not without some radical surgery.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Look to your origin story, legacy, and narrative to guide marketing based on values.

LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.

The Marketing Companion Podcast