Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Posts Tagged ‘ethics’
It’s not OK for Weight Watchers to capitalize on mental illness
Weight Watchers won the internet but did it help their brand?
Addressing the discomfort of digital ageism
I was accused of digital ageism. But historic mentoring roles are being flipped.
Is there any way to fix Facebook?
Is there any way to fix Facebook? Not without some radical surgery.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
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