Is it time to embrace ethically-sourced marketing?
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
The Marketing Companion Podcast: Beginning of a New Era
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
A handy guide to hating people on social media
Hating people on social media is so easy except when it’s not. A lesson in hate from travels to China, Russia, and beyond.
Does ‘move fast and break things’ still work with AI?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
That time I received death threats in a brand Discord community
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Who’s responsible for social media addiction? Me and you.
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
It’s not OK for Weight Watchers to capitalize on mental illness
Weight Watchers won the internet but did it help their brand?