Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Weight Watchers won the internet but did it help their brand?
I was accused of digital ageism. But historic mentoring roles are being flipped.
Is there any way to fix Facebook? Not without some radical surgery.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Look to your origin story, legacy, and narrative to guide marketing based on values.
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
It might seem like a good time to build an app but know the risks first.
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
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