Case study: Small business content marketing success
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.
How your personality aligns with social media content types
If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.
Finally, the truth about social media and customer engagement
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.
The 3 factors behind Snapchat consumer behavior
Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
Four Strategies to survive automated writing and content bots
The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.
Why “rich content” is central to your social media strategy
Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Keeping your content promise, even when it hurts
Sadly, “trust” is becoming a point of differentiation today. To win in a noisy world, are you keeping your content promise?
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?