Is there a place for social media in a boring business?
Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
The most important word in marketing
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
How to be “Future Ready” for a career in marketing
The world is changing fast. Here are tips for getting your marketing career future ready!
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
8 Easy ideas to make your presentation memorable
There is a big difference between giving a speech and giving a speech that “sticks.” Eight ideas to make your presentation memorable
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been able to make it work. By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, […]
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
Three YouTube stars share their intimate personal branding lessons
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions of followers, contracts with mega brands, and huge amounts of money pouring in. And I also found them to be incredibly down to earth and […]
Content Code: A blueprint for succeeding in a world of overwhelming information density
If you are facing an uphill battle against content competition, the content code is your blueprint forward to becoming the signal in a world of noise.
Do I need two Twitter accounts?
Personal or professional. That is the question. Do I need two Twitter accounts?