A surprising insight on social media measurement: Activity does matter
Simple metrics like “followers” and “likes” are usually dismissed by the gurus but actually play an important part in your company’s progress.
Posts Tagged ‘evergreen’
5 Great ideas to unleash business benefits from Twitter Lists
The ultimate guide to Twitter lists
Shut up and blog: How to create endless ideas for content!
Everyone hits up against writer’s block now and then. Here are some tips to get un-stuck and develop a source of endless ideas.
5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
3 fundamentals of a successful social selling strategy
On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies
Why content marketing is a “do-over” for social media
Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.
If I give away content, don’t I give away my business?
If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!
A different way to think about social media ROI
A different way to think about social media ROI
Here’s why 100,000 people unfollowed me on Twitter
It’s true. 100,000 people unfollowed me on Twitter. And it all makes sense.
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