The greatest value of AI might be presence
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
When intelligence becomes worthless, marketing artists will survive
Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience.
It’s time to discern the role of humans in an AI world
Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.
How to Reimagine Universities for the AI Era
Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
Are we creating AI, or are AI Agents creating us?
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
10 Non-Obvious Social Media Trends You Need to Consider Right Now
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
The marketing pillars of our future
Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!