The marketing pillars of our future

marketing pillars

I was asked about what will be impacting our marketing future. It’s perilous trying to make projections these days! The move is not only moving at a rapid pace, it’s moving in unexpected ways!

But as I thought about the aspect of marketing that most interests me going forward, it would be these:

  • AI-driven content and experiences (focus on experiences)
  • Metaverse and new places to meet and have fun
  • Personal brand becomes the brand
  • Activating the customer as the marketer (WOMM)
  • Tearing down organizational structures that inhibit speed
  • Community as the ultimate brand connection

I did a short podcast episode to flesh out these ideas and I hope you enjoy it!

Click here to enjoy Marketing Companion episode 275!

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