The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Posts Tagged ‘influence marketing’
Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
Are you ready for in-home drones?
Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
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