influence marketing Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.

It’s not an influencer scam. It’s popularity, and it matters.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?

Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

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