Posts Tagged ‘influence marketing’

Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.

Influencers and retail stores will have a symbiotic new relationship according to this futurist.

Influencer strategy must be re-imagined as young people emphasize celebrity over authority.

Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.

Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.

It’s not an influencer scam. It’s popularity, and it matters.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?

The Marketing Companion Podcast