What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Disrupting influencer marketing: Why influencers should NOT be brand ambassadors
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
How to hire an influencer for your business
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
10 Non-obvious advantages of social listening every business should discover
Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.
Don’t blame the influencers for corrupt influence marketing efforts
Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
The techlash: Are people ready to fight back against Big Tech?
Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?