Brands need to stop the insanity and invest in true influence
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Do you create content for clicks or as an act of service?
To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
Five marketing leadership lessons from the Internet’s biggest scandal
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Six transformative trends in influencer marketing (is it really marketing?)
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Unraveling the secrets of B2B influencer marketing
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
Crossing the influence line: When does sponsorship destroy your reputation?
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?