influencer marketing Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.

The ROI of creators: An inspiring influence marketing case study

A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.

The new influencers beat traditional advertising effectiveness

Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.

Influencer marketing is hitting a dead end

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?