Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
Many top brands are using social listening in innovative ways to inform their marketing strategy. Here are four different methods we recommend.
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
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