An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Posts Tagged ‘influencers’
I Joined the Marketing Rebellion (and You Should, Too)
Kerry Gorgone joined the marketing rebellion and sees how brands are about human connection and the customers are the marketers.
How to Lose an Influencer in Five Easy Steps
Advice for brand marketers who want to avoid damaging relationships with valuable industry influencers. Don’t lose an influencer by mistake.
Brands need to stop the insanity and invest in true influence
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.