Why Differentiation is Flat Earth Thinking for Marketers
Differentiation has been a core tenet of marketing for decades. But maybe it’s what’s the SAME that matters.
Posts Tagged ‘Keith Jennings’
How to Apply Servant Leadership Principles to Modern Marketing Practices
Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.
If you’re struggling with strategy, focus on the three market disciplines
This post explores the three market disciplines that should be at the core of any marketing strategy.
Two powerful ideas to help you become the signal instead of the noise
Two powerful ideas from a copywriter and a preacher can help ignite your content above the noise!
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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