First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Posts Tagged ‘Keith Jennings’
Three steps to put a parasocial relationship to work for your business
A parasocial relationship is powerful and emotional. How do you apply the idea to your business?
Purpose or passion? Here’s what research says leads to high performance
Is success driven by purpose or passion? New research provides a surprising answer.
An easy and extraordinary system to learn how to learn
This interview reveals a clever process Keith Jennings used to learn how to learn and create encyclopedic knowledge.
How to Avoid the Invisible Marketing Mistake All Businesses Make
This marketing mistake is probably happening in every company. A practical guide for improvement!
This one question can help deliver clarity in unsettled times
Resolve this one question to find clarity in unsettled times
How to set your thinking free in a time of uncertainty
Leading in a time of uncertainty might require effectual thinking. Here are four steps to embrace the chaos in a new way.
Where today’s hurt meets tomorrow’s hope
Times are tough, but tomorrow’s hope may lie in unexpected sources, according to Keith Jennings.
Why Differentiation is Flat Earth Thinking for Marketers
Differentiation has been a core tenet of marketing for decades. But maybe it’s what’s the SAME that matters.
The Marketing Companion Podcast
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Let's plot a strategy together
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