A Case and Playbook for Brand Generosity
Brand generosity isn’t just a marketing fad. It’s a business strategy!
Posts Tagged ‘Keith Jennings’
“Hire” This Question to Bring Lift to Your Marketing
Asking this single question might be the key to bringing new lift to your marketing.
Social Objects: It’s not just a product, it’s a conversation!
Social objects fuel social media, brand success, and viral content. Unleash the power for your business.
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Four incredibly useful strategies to achieve focus and higher productivity
Distraction is the enemy of progress. Keith Jennings helps you achieve focus with these four actionable ideas
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Three steps to put a parasocial relationship to work for your business
A parasocial relationship is powerful and emotional. How do you apply the idea to your business?
Purpose or passion? Here’s what research says leads to high performance
Is success driven by purpose or passion? New research provides a surprising answer.
The Marketing Companion Podcast
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Let's plot a strategy together
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