Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
Understanding spending wave theory can help you determine the next big consumer trends
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