Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Hashing out a new marketing framework
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
Spending Wave Theory: How you can anticipate the next 20 years of trends
Understanding spending wave theory can help you determine the next big consumer trends