The truth about social media power and influence
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Florida State University class using Klout to determine student grades
A university educator uses a radical approach to prepare his students for the marketing workplace: Focus on Klout scores.
Kred tries to one-up Klout by taking influence to the masses
Kred wants to close the gap with Klout by offering social influence tools for smaller businesses
Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
Klout scores feed a social media sickness
Some people obsess about their Klout scores to the point of being unhealthy. Should you kick the habit?
Using Klout and social scoring for sales and marketing teams
Can you use Klout to help the effectiveness of your sales and marketing teams? Here’s a test case.
Are you ready for Return On Influence?
We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend
Klout rants are becoming a cottage industry
Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?