How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Posts Tagged ‘leadership’
Why achieving marketing accountability is harder than it seems
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
You Don’t Have Weaknesses, Just Overdone Strengths
A realization that there are no weaknesses, just over-done strengths, changed my perspective on the world.
Marketing, PR and advertising are primed for a Quantum Leap
To keep up with dramatic changes in the consumer landscape, marketing, PR and advertising need to achieve a quantum leap level of change, beginning with leadership.
Social media gurus and the elusive state of forgiveness
Social media can help us connect in amazing ways but it can also be a hurdle to forgiveness when things go wrong. The answer? Baby pictures.
Marketing addiction. Is this the goal, or is this the problem?
Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?
What to do when your company is “sell sell sell” and won’t allow human content
Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.
Five marketing leadership lessons from the Internet’s biggest scandal
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
Four ways I fight for freedom and digital citizenship in the era of fake news
Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.
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