Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
New case studies demonstrate that “delete” does not mean deleted. Kerry Gorgone presents four steps to protect your privacy
Marketing law expert Kerry O’Shea Gorgone shares tips for brands on how to legally use hashtags for marketing.
By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention […]
By Kerry Gorgone, {grow} Contributing Columnist The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue […]
A case study in social media ethics
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