legal aspects of social media Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Six Steps to Lead Influencer Marketing Without Getting Fined

If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.

The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

“Delete” does not mean deleted. 4 Steps to protect your privacy

New case studies demonstrate that “delete” does not mean deleted. Kerry Gorgone presents four steps to protect your privacy

Are you #BreakingTheLaw by using Hashtags?

Marketing law expert Kerry O’Shea Gorgone shares tips for brands on how to legally use hashtags for marketing.

Brands and Bloggers: Keep Your Sponsored Content Legal

By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention […]

Brands Take Note: Bloggers are Journalists in the Eyes of the Law

By Kerry Gorgone, {grow} Contributing Columnist The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue […]