Is it time to embrace ethically-sourced marketing?
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
Six Steps to Lead Influencer Marketing Without Getting Fined
If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.
The ethics of broadcasting on Facebook Live
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
“Delete” does not mean deleted. 4 Steps to protect your privacy
New case studies demonstrate that “delete” does not mean deleted. Kerry Gorgone presents four steps to protect your privacy
Are you #BreakingTheLaw by using Hashtags?
Marketing law expert Kerry O’Shea Gorgone shares tips for brands on how to legally use hashtags for marketing.
Brands and Bloggers: Keep Your Sponsored Content Legal
By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Each country has its own laws regarding false advertising, but the gist of […]
Brands Take Note: Bloggers are Journalists in the Eyes of the Law
By Kerry Gorgone, {grow} Contributing Columnist The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Large companies in particular tend to have deep pockets, and will vigorously defend their brand against any […]
Social media ethics: I am a blogger. In other words, a piece of meat.
A case study in social media ethics